At Stella Artois, we are extremely proud of our Belgian roots.
Our story can be seen on every bottle of Stella Artois. If you look closely, hints of our origins are proudly displayed.
Let’s start with the year, 1366, the date our brewing roots trace back to. It was then the Den Hoorn brewery was first established in Leuven, Belgium. A world-renowned brewing institution, Den Hoorn laid the foundation for the quality, taste and standard Stella Artois is known for today. To honor it, the symbol of the Den Hoorn Brewery is proudly displayed in the cartouche.